website of Los Angeles startup Fruute, which bakes and sells cookies

How Much Does a Website Cost in Singapore?

How Much Does a Website Cost in Singapore?

Simple website design can cost up to S$50/month if you handle it yourself.
Depending on its features, a medium-sized site with advanced functionality can cost from S$15,000 to S$25,000.
For Custom Portal development, you will have to plan in phases. Think S$30,000 onwards to S$100,000++

When it comes to the real […]

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By |August 7th, 2015|Articles|0 Comments
how the IE updated the MRA Grant, effective April 1 2015

All about the Singapore MRA Grant (Market Readiness Assistance)

Everything You Need to Know about the Singapore MRA Grant (Market Readiness Assistance)

Singapore’s Market Readiness Assistance Grant has increased its funding threshold from 50 per cent to 70 per cent, as of April 2015.
Funding through the MRA is still capped at S$20,000 per fiscal year (April 1 to March 31).
Eligible SMEs need to be headquartered […]

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By |August 5th, 2015|Articles|0 Comments
singapore and malaysia visitors ordered by referral channel, as well as by the number of transactions and revenue

3 Trends to Improve Conversion Rates across Channels in 2015

3 Trends for Improving Your 2015 Average Conversion Rates across Channels

Cross-platform retail will be a major trend, with some sellers already touting over 70 per cent of their whole product range as produced by third parties.
Mobile commerce will still lag behind e-commerce, as only 56 per cent of users completed transactions in 2014.
Newsletters will still […]

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By |August 3rd, 2015|Articles|0 Comments
demo screenshot from Balsamiq's web-based app, for designing wireframe sites

Switch to Content-First Design to Double Your Conversion Rate

Switch to Content-First Design to Double Your Conversion Rate

A well-written landing page can be worth $1 million and drive conversions up by as much as 500%.
Send your new clients welcome emails and ask them for feedback: you’ll see click-through rates of over 40% for a single, essential message.
Content-centric design helped one start-up improve its conversion […]

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By |July 30th, 2015|Articles|0 Comments
2014 poll results on how many internet marketers personalize their websites

The Best CRO Tool to Boost Your Profit: Split Testing vs Website Personalization

The Best CRO Tool to Boost Your Profit: Split Testing vs Website Personalization

A/B testing is still king. 67% of all companies still list it as their top favourite CRO tool.
Personalization is coming up strong. 91% of marketers are already using it, or plan on making it a priority in the near future.
Personalization is the proven […]

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By |July 21st, 2015|Articles|0 Comments
ux design singapore

How You Can Use Qualitative Analysis to Improve UX Design

How You Can Use Qualitative Analysis to Improve UX Design

Qualitative research will tell you the ‘why’ and the ‘how’ of user interaction with your website.
Detailed stats and UCD together can highly improve your conversion rates.
Basing UX designs on buyer personas is a great way of building products and services that respond to user needs.

If you […]

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By |July 15th, 2015|Articles, Uncategorised|1 Comment
landing page optimization

Landing Page Optimization Tips for Multi-Channel Marketing

Landing Page Optimization Tips for Multi-Channel Marketing

Multi-channel customers tend to spend 3 to 4 times more money, says Harvard.
Landing pages should communicate one single, very clear goal to the end-user.
The landing page fold should perform similarly across devices.
A/B testing landing page design can up user interaction by over 600 per cent.

Multi-channel marketing refers to […]

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By |July 15th, 2015|Articles, Uncategorised|2 Comments
Mobile Conversion Rates

These 5 Tools with In-App A/B Testing will Optimize Your Mobile Conversion Rates

These 5 Tools with In-App A/B Testing will Optimize Your Mobile Conversion Rates

Some of the most popular A/B testing tools with native mobile app testing features include Optimizely, VWO, and Splitforce.
Perhaps one of the most important features to look for in such an app is real-time app updating.
Many of the tools below resemble one another, […]

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By |July 15th, 2015|Articles|2 Comments
icon-profit

The Profit Doubling Secret Ignored By 50% of All Ecommerce Sites

The Profit Doubling Secret Ignored By 50% of All Ecommerce Sites

Shoppers care about online sales personalization: 53% of them view it as a valuable service.
Marketing efforts that focus on the customer stand to improve your KPIs by as much as 300%.
Nearly half of all marketers (49%) plan on investing in real-time cross-channel marketing in the […]

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By |July 15th, 2015|Articles|2 Comments
UXTools

Top 15 UX Tools to Improve Your Conversion Rates

Top 15 UX Tools to Improve Your Conversion Rates

You need three basic types of tools: for quantitative analysis, for qualitative analysis, and for testing.
Don’t underestimate the power of free tools like Google Analytics and SurveyMonkey – they are your stepping stones to CRO success.
Heat mapping tools, such as CrazyEgg, will give you priceless insights into […]

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By |July 10th, 2015|Articles, Uncategorised|2 Comments
Top 10 Splitting Winners

Top 10 Splitting Winners

Top 10 Splitting Winners

Counterintuitive results: removing prices on order pages increases sales by 90%.
Red ‘Submit’ buttons generate 7% more leads.
Add that magic ‘Order Now’ button even with sales generating videos and see conversions double.
The HelloBar will work like magic for split testing your website and can generate up to 28% more conversions.
Have your squeeze-pages ask […]

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By |July 10th, 2015|Articles, Uncategorised|2 Comments
email marketing conversions

77% of Buyers Favor Email Marketing. Make More Money with These 3 Conversion Optimization Tips!

77% of Buyers Favor Email Marketing. Make More Money with These 3 Conversion Optimization Tips!

Email marketing is still the top choice among marketing strategies that require user permission, favored by over 75% of consumers.
More than 60% of subscribers will decide whether to trash your email or not based on the subject line alone.
Sidestepping email client […]

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By |June 15th, 2015|Articles|2 Comments