The TCC Methodology
A Proven Process for Digital Business Transformation
We are not mere academics. We build a digital business ourselves – sgCarMart.com which was acquired by SPH for $60 million.
How do I develop an online engagement strategy? How does a global university brands itself on multiple social media channels? What is the most effective way to dominate search engine rankings? How can a website be designed for sustainable competitive advantage?
Why is no one coming to my million dollar web portal? What is the most effective way for a leading car dealer to go online?
In today’s complex and rapidly changing internet environment, such high-level and strategic questions such as these defy easy answers and textbook solutions.
A handful might be able to give you an accurate diagnosis of the problem. But Conversion Hub can provide a practical, effective path to strategy implementation—one that can generate real bottom-line conversion results and sustainable competitive advantage.
Our proprietary TCC™ methodology engages stakeholders and customers in an all-inclusive 360° way to move beyond conventional views and stagnant concepts to surface fresh viewpoints about how businesses can derive value online through qualitatively and quantitatively sifting ideas.
TCC™ separates purely communication departments from departments with digital capabilities in unified data and processes, business & IT integration, analytics capabilities and solution delivery.