Conversion Hub C2C

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Get more sales without spending a cent more on your search advertising using our C2C Optimization system.
The C2C Optimization system is a proprietary system that optimizes your entire sales funnel from your paid advertising across Google, Yahoo and MSN to your landing page and sales funnel.
For clients that meet our criteria and offer the following benefits

  • Guaranteed ROI lift!
  • Performance based consultation
  • Vendor Neutral
  • World Class Account Servicing Consultants (So you don’t need to do any work!)
Some of the results we have achieved
We worked with a regional telecommunications company to optimized their wire frame and user experience which delivered a 380% improvement in conversion targets.

A leading media portal wanted more visitors at a lower cost – In less than 1 month, we delivered an ROI lift of 30% with a corresponding click through rate (CTR) improvement of over 900%.

An Asian government tourism body wanted to participation in her online application – We outperformed Goals by 350% and driven the average Cost per Conversion from $48 to $3

Asia’s leading research company wanted new registration at a lower cost – We delivered 600 quality signups in 4 Months and brought the average Cost per Conversion down from $35 to $3

87% of Visitors will give you 3 secs to make them stay
What determines the success of your online campaign?
The success of your advertising campaign depends on 3 key factors.

40% of your campaign results is dependent on your ability to surgically target your audience segments. This also includes efficient keyword portfolio management across major search engines and optimization of the entire bidding process.

The next 40% depends on your sales funnel design and overall value proposition articulation.

The remaining 20% is a function of design and creatives.

Sales funnel design is instrumental to maximizing conversion. An average web visitors would give you just 3 seconds before deciding to exit your site. If you succeed in capturing his/her attention, you gain an additional 30 seconds where he/she will evaluate your value proposition. Finally, you will have an additional 3 minutes to persuade him/ her to perform a particular action.

This is also known as the Conversion Hub’s 3-30-3 rule.

C2C Optimization
What are some of the common mistake people that easily waste a year?
Common Mistake 1
Common Mistake 1:
Re-designing a flashy, snazzy website without thinking about conversions or specific business objectives.
Common Mistake 2
Common Mistake 2:
Abandoning pay-per-click (PPC) advertising in favor of search engine optimization (SEO) because it is perceived as cheaper or free.
Common Mistake 3
Common Mistake 3:
Purchasing extremely-expensive and complicated marketing software without realizing you need a full-time professional trained in that software to extract any real value out of it.
Common Mistake 4
Common Mistake 4:
Trying millions of variations of landing pages, assuming that you would get the best result
Common Mistake 5
Common Mistake 5:
Designing tests with the wrong goals or misinterpreting test results.
So what exactly is C2C Optimization about? Is it a technology platform or is it a service?
Firstly, C2C optimization is NOT Efficient Frontier, Google Website Optimizer or Taguchi testing. (Though part of the process would usually involve some form of multivariate testing using such tools)

In fact, it is NOT a single tool or technique. C2C Optimization is a 360 degree approach that takes the guesswork out and applies a rigorous and scientific process towards optimizing both your media placement budget as well as your sales funnel in an integrative way to deliver you an ROI lift.

We are also “Vendor Neutral” which means we do not take a commission cutfrom any vendors and hence do not have the incentive of selling you some expensive technology platform without considering the ability for your organization to extract value from it.

It is a combination of the following:

  • Search traffic optimization
  • Human Psychology
  • Business Research
  • Web Analytics
  • A/B Testing & Multivariate testing
  • Sales Copywriting & Funnel Design
  • Humanized Design
Who is this for
Due to the service nature of our work, we would love to work with you team if you are

  1. Committed to being No.1 in your industry
  2. Able to handle the increased in conversions or sales
  3. Have a search advertising budget of at least S$250,000 / annum

If you are a potential client and would like to speak to us on improving your conversion rate, contact us here to request a free consultation.

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